Free Digital Marketing Tool
ROAS Calculation
Discover the true performance of your advertising investments.
Enter Your Data
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Total budget spent on Google, Meta or TikTok.
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Total sales amount from ads.
Hint: You can calculate conversion values as "Purchase" or "Lead".
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ROAS
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Percentage Return (ROI)
-Winning Multiplier
0xEnter expenses and turnover to see the results.
Optimize NowWhat You Need to Know About ROAS
ROAS (Return on Ad Spend) stands for "Return on Ad Spend". It shows how much turnover you get for every 1 TL you spend in digital marketing. High ROAS means a profitable campaign.
For general e-commerce sites 4.0 (or 400%) The ROAS ratio is considered healthy. However, this depends on your profit margin. For low margin products, a higher ROAS (e.g. 8.0) should be targeted.